In the flood of products recommended to us daily by beauty bloggers on YouTube, it’s hard to decide which one is right for you. And while we often don’t think about the origin of the product and what happened before it hit the shelves, it’s important to many. In recent years, the name Cruelty-free, which some brands can be proud of, has become more and more widespread. We also see the Vegan label on the packaging several times. But what does this mean and why is it important?
Cruelty-free means that the product has not been tested on animals, nor have its ingredients been tested on animals. But many times it can mislead us when we see the inscription Vegan on the packaging. Labeling that a product is vegan does not mean that it is cruelty-free and vice versa. The terms are not mutually exclusive, but they mean two completely different things. Vegan means that the product does not contain animal products.
Of course, a product can be both vegan and cruelty-free, but many companies in the cosmetics industry abuse the label vegan to convince consumers that the product is ethically produced but still tested on animals. You can find out if a product is really cruelty-free after the certification of the three largest organizations that deal with it. These are PETA, Leaping Bunny and Choose Cruelty-Free.
Of course, companies have found loopholes in the law here as well. Animal testing has been banned in Europe for several years, but not in the rest of the world. Many major cosmetic manufacturers do not have a cruelty-free label because they sell their products in China, where until recently all imported products were mandatory to be tested on animals. Now this law is no longer in force, but that does not mean that the products are not tested on animals. In China, they perform so-called blind tests. Laboratories buy products and test them on animals. So basically no brand that sells its products in China is cruelty-free, even though it says they don’t test products on animals “unless required by law.
But what are cruelty-free brands anyway?
It’s really hard to find yourself in all this mess. Examples of such brands are Essence, Becca, Catrice, bareMinerals, Beautyblender, KKW Beauty, Marc Jacobs Beauty, Milani, LUSH and elf. A detailed list can be found at crueltyfreekitty.com.
And you, you make sure you buy cruelty-free, don’t you care?